Purpose
The story of the vermin man.
The Story of the Vermin Man. Here, for a change, I'm picking up the keys as a blockbuster author in the ...
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Innovation & Change
Without PR, PR remains just PR.
During my studies, I took journalism with a focus on public relations. At the time, PR was an important ...
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Brand with Purpose
What's that funny smell?
Can you smell it? What's that smell? Is that advertising? Hm... It seems to me that what applies to advertising is...
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Brand story
Why you don't need a USP, you need a USP.
Have you already found your WHY? Or are you still looking for your USP? Since the legendary Rosser Reeves gave birth to the USP in 1940, ...
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Change
Why you are telling the fasting story wrong.
"Hurray! Finally Lent is over and we are allowed to ... again!" - Away from the religious commandments, many of us take advantage of the ...
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Framing
Lies have fast boots.
Recently I came across a classic of German-language literature on my bookshelf: "Eine blaßblaue Frauenschrift". ...
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